Category: Tourism

brilliant marketing campaign

Tourism Queensland has just launched a pretty brilliant marketing campaign. You get to apply for “the best job in the world” – being a caretaker on a small island in the Great Barrier Reef for 6 months. And get paid A$150K for feeding the fish, cleaning the pool a bit and reporting on what there is to do in the area. Pretty much a social media reporter for Tourism Queensland. But of course the job is getting TONS of free press, and thousands of applicants, so much of the viral activity is happening long before the person starts blogging. See the publicity on BBC News, http://news.bbc.co.uk/2/hi/asia-pacific/7823812.stm – it is the most emailed story of the day.

Brilliant.

Tourism Café

Three experiential tourism consultants recently launched a new blog about experiential tourism in Canada: the Tourism Café. It’s well worth keeping an eye on.

The ultimate in personalized viral marketing


Disney has taken personalized video marketing to the extreme with this viral campaign. Brilliant! (Open in IE to see the embedded video, or go to their Sun7News website to view it).

Cruise ship stranded in Antarctic

Another cruise ship has stranded in the Antarctic on Thursday: the Ushuaia ran aground with 122 passengers on board. It is said not to be in danger of sinking. Passengers will be transferred to another ship in the area.

Just a year ago, the MV Explorer sank in Antarctic waters after hitting an iceberg.

Canada’s tourism brand reaches number two in the world

FutureBrand just ranked Canada number two in the world in its latest nation brand index. The story received wide coverage in the Canadian media. This clip from CTV explains our latest marketing campaign around our brand a bit more. Our Brand Experiences team played a central role in this campaign – we manage our tourism brand, we find the great travel experiences that bring our brand to life, and we direct the global marketing campaign. It is great to receive such recognition for our work from the outside.

Australian e-marketing toolkit

Australia leads the way in many tourism initiatives, and they recently released another useful toolkit: the Tourism E-kit. Published by the Australian Tourism Data Warehouse, it aims to help Australian small tourism operators take better advantage of the Web for their business.Although aimed at Australia, the 250-page toolkit would be useful for any tour operator trying to improve their website.

GMIST Sustainable Tourism gathering

I recently attended the first GMIST sustainable tourism gathering in Gros Morne National Park, Newfoundland. It was a great conference; our CTC News has a nice little write-up on it. I am currently taking in a few of the sessions of the TIES Ecotourism and Sustainable Tourism Conference here in Vancouver. Also some great speakers, and excellent networking opportunities.

TripAdvisor’s good causes

TripAdvisor has pledged to donate $1 million to five great causes. You vote for a cause, and they divvy up the money according to the popularity of the cause. Great idea.

Now what is interesting is that so far the two relief agencies, Doctors without Borders and Save the Children, get about 35% of the votes each, The Nature Conservancy about 17%, and National Geographic and Conservation International only about 5-7% each.

You would think that among travellers the conservation organizations would score higher. But I guess that among mainstream travellers, humanitarian aid is still much more popular than sustainable tourism.

Go ahead and vote yourself.

Who owns paradise?

From a report on Travelmole:

The Center on Ecotourism and Sustainable Development (CESD) has announced the publication of the new edition of Ecotourism and Sustainable Development: Who Owns Paradise? by CESD Co-Director, Dr. Martha Honey.

First published in 1999, “Who Owns Paradise?” has been highly acclaimed as a comprehensive study of both the theory and practice of ecotourism.
In the new edition, Honey updates her original chapter-length case studies on Costa Rica, the Galapagos, Tanzania, Zanzibar, Kenya, and South Africa, and adds a fascinating new chapter – the first ever analysis of ecotourism in the United States.

Arctic cruising is becoming more popular

Taking a cruise into the Arctic is becoming more popular, but it does not come without negative effects, writes Jane George in Nunatsiaq news.