Canada ranked #1 country brand in the world

In 2006, Canada languished at 12th place in Future Brand’s country brand rankings. But four years later, it has grabbed the coveted #1 Country Brand from the US. The rise to the top spot was aided in part by the legacy from the Vancouver Winter Olympics, and the strong Keep. Exploring brand. Congratulations CTC! It’s an honour to have been part of their Brand team.