Parks Canada has launched a new marketing campaign

Parks Canada recently launched a new marketing campaign to encourage Canadians to visit our national parks and national historic sites.  They also announced a fee freeze as part of the campaign, and revealed some new branding elements.

Where is everyone?

This article gives a great timeline of the evolution of our information sources. Good food for thought for targeting your messages.

Winner of best job in the world chosen

The success of Tourism Queensland’s Best Job in the World competition just does not end! they chose the winner today – someone from the UK. Once again the most read article on BBC News. Now the question is, will this actually lead to additional visitors to Queensland? If not, then at least everyone knows where Hamilton island is!