New Newfoundland and Labrador marketing campaign

Newfoundland and Labrador Tourism has just launched its 2009 marketing campaign. They came up with some pretty impressive ads. They’re not quite the Canada. Keep Exploring brand, but nevertheless, evoke a lot of emotion about Newfoundland and Labrador. See also this article in the Globe with some background on the campaign.
the ads:

http://www.youtube.com/watch?v=gE3OORLTAzM

http://www.youtube.com/watch?v=q1Kgg0n_rck


http://www.youtube.com/watch?v=cV3LdGTS0fI