Canada’s tourism brand reaches number two in the world

FutureBrand just ranked Canada number two in the world in its latest nation brand index. The story received wide coverage in the Canadian media. This clip from CTV explains our latest marketing campaign around our brand a bit more. Our Brand Experiences team played a central role in this campaign – we manage our tourism brand, we find the great travel experiences that bring our brand to life, and we direct the global marketing campaign. It is great to receive such recognition for our work from the outside.