Operators often ask me what they can do to improve their websites. While there are many books and course out there, a couple of my colleagues have recently posted some excellent tips. Cover these, and you’ve gone a long way towards improving your website significantly.

William Bakker from Tourism BC recently posted a series of tips:

• #1 Be Remarkable
• #2 Get your website in order
• #3 Monitor and Respect Tripadvisor
• #4 Encourage Your Customer to Share their Experiences
• #5 Find your target audience and join the conversation
• #6 Be found in Search Engines

And Alicia Whalen from Coupleofchicks Marketing posted a summary of tips from experts at online giants like Google, Yahoo and E-Bay.

If you are interested in getting deeper into online marketing, then be sure to follow my CTC colleague Daniel Vasquez’ blog with regular online marketing tips for the tourism industry.

If you have implemented these tips, you have gone a long way towards improving your website.