Taking advantage of Earth Hour

The World Wildlife Fund asks the world to make a difference on Saturday March 29, from 8-9PM, by turning off the lights for one hour through its Earth Hour project. The Fairmont Algonquin in New Brunswick is asking its guests to do their part in support of the project. It could just have asked people to turn off a few lights, but I don’t think that would have had a big impact. Instead, it is offering a ghost tour through the historic building at this time (very appropriate!), as well as candlelight dinners. It will also turn off as many lights as possible, replacing them with candles.

Suddenly, earth hour has become a unique experience! A great example of some creative marketing, while supporting a good cause at the same time. The only disappointing aspect of the campaign is that there is no mention of this event on the hotel’s website. A major oversight, I’d say. They should have issues a media release, and added it to their website.