Twenty-first century content needs to live on social networking sites, moulded for Web 2.0 applications, optimized for search engines, and to compete on a global scale, translated into several languages. With all these demands placed on content, it is easy to forget that first of all, we need to create appropriate content, tailored to our target audiences. More importantly, it needs to be updated and refreshed continuously.

I will be giving a content workshop at two conferences this spring.  Content Convergence & Integration in Vancouver (March 12-14) is a large conference about online content, with a tourism track. If you’re involved with content in the tourism industry, you should be attending.

The second conference I speak at is  Online Revealed in Calgary, May 12-14. This is an online marketing conference, aimed specifically at the tourism industry. It has a lot of hands-on workshops related to online marketing.